iPhone 17 Pro and iPhone 17 Pro Max feature a new design that maximises performance and delivers an enormous leap in battery life.
Apple has officially introduced the iPhone 17 Pro and iPhone 17 Pro Max, setting a new standard for performance, design, and innovation. These premium models showcase a striking new look and deliver the most significant performance leap ever on iPhone.
At the heart of both devices is the A19 Pro chip, Apple’s fastest and most efficient processor to date, designed to power next-generation photography, console-level gaming, and seamless Apple Intelligence integration. For the first time, Apple has engineered a custom vapor chamber cooling system, laser-welded into a robust yet lightweight aluminium unibody, enabling exceptional thermal efficiency, blistering speeds, and longer battery life.
The advanced 48MP Fusion camera system combines Main, Ultra Wide, and a brand-new Telephoto lens, giving users the equivalent of eight professional lenses in one device — including Apple’s longest-ever optical-quality zoom at 8x. On the front, the new 18MP Centre Stage camera transforms selfies and video calls with stunning clarity.
For filmmakers, content creators, and professionals, the iPhone 17 Pro lineup introduces exclusive video features such as ProRes RAW, Apple Log 2, and genlock, making iPhone even more capable of handling everything from indie shoots to large-scale productions.
Durability has also been elevated with Ceramic Shield 2, now protecting both the front and back of iPhone for 3x better scratch resistance. Combined with its groundbreaking design and pro-level performance, the iPhone 17 Pro and iPhone 17 Pro Max push the boundaries of what a smartphone can achieve.
“iPhone 17 Pro is by far the most powerful iPhone we’ve ever made, with a stunning new design rebuilt from the inside out to maximise performance and deliver an enormous leap in battery life,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With three 48MP Fusion cameras, a new Centre Stage front camera experience, and pro-level video features, the creative opportunities are endless. iPhone 17 Pro sets a new standard for the smartphone industry and is a massive upgrade for our most demanding users.”
Three 48MP Fusion cameras — Main, Ultra Wide, and an all-new Telephoto — offer the equivalent of eight lenses.
A Refined Design for Maximum Performance
The iPhone 17 Pro and iPhone 17 Pro Max feature a new brushed aluminium unibody crafted from aerospace-grade 7000-series alloy, delivering the most advanced thermal performance ever in an iPhone. The re-engineered plateau at the back creates room for a larger battery, while integrated perimeter antennas provide Apple’s strongest and most reliable antenna system to date.
Inside, an Apple-designed vapor chamber improves heat management for sustained performance. Deionised water is sealed inside and laser-welded into the chassis, carrying heat away from the A19 Pro chip and dispersing it evenly through the lightweight aluminium body. This ensures incredible speed while keeping the device cool and comfortable in hand. Thanks to the efficient A19 Pro and smart power management in iOS 26, iPhone 17 Pro Max now offers Apple’s longest battery life ever, with 50% charge in just 20 minutes when paired with Apple’s new 40W Dynamic USB-C Power Adapter.
Stunning Displays and Unmatched Durability
Available in 6.3-inch and 6.9-inch Super Retina XDR displays, the iPhone 17 Pro lineup introduces the next generation of Ceramic Shield 2, now protecting both the front and back of the device. With three times better scratch resistance, four times stronger crack protection than previous models, and improved anti-reflective coating, this is Apple’s most durable glass ever.
The new displays deliver ProMotion refresh rates up to 120Hz, Always-On technology, and a record-breaking 3000 nits peak outdoor brightness with double the outdoor contrast of the previous generation — making content more vibrant and readable even in direct sunlight.
A19 Pro: Apple’s Fastest iPhone Chip Yet
At the heart of iPhone 17 Pro is the A19 Pro chip, the most powerful and efficient processor ever built for iPhone. Paired with the advanced vapor chamber cooling system, it delivers up to 40% better sustained performance than the A18 Pro — perfect for demanding apps, console-quality gaming, video editing, and running AI-powered workflows directly on-device.
The 6-core CPU is the fastest in any smartphone, while the redesigned 6-core GPU integrates Neural Accelerators into every core, with a larger cache and expanded memory. Working alongside a new 16-core Neural Engine, the iPhone 17 Pro lineup handles Apple Intelligence, advanced graphics, and hardware-accelerated ray tracing with ease.
Connectivity is also future-ready thanks to the all-new N1 wireless chip, which introduces Wi-Fi 7, Bluetooth 6, and Thread, ensuring faster, more reliable AirDrop, Personal Hotspot, and smart home integrations.
Pro Camera System with More Creative Control
The iPhone 17 Pro and Pro Max feature Apple’s most advanced camera system to date, effectively putting eight professional lenses in your pocket. The triple 48MP Fusion setup — Main, Ultra Wide, and a new Telephoto — delivers sharper detail, truer colors, and better performance in every lighting condition.
The Telephoto lens introduces a next-generation tetraprism design with a 56% larger sensor for improved low-light results, plus 4x optical zoom at 100mm for classic portraits and 8x optical zoom at 200mm — the longest optical zoom ever on iPhone. With digital zoom up to 40x, users get even more creative flexibility. The enhanced Photonic Engine uses advanced machine learning to reduce noise and refine color accuracy, while new Photographic Styles, including the Bright filter in iOS 26, make personalisation effortless.
iPhone 17 Pro and iPhone 17 Pro Max feature the latest generation of Photographic Styles, with a new Bright style that brightens skin tones and applies a pop of vibrance across the image.
On the front, the 18MP Centre Stage camera introduces a square sensor for a wider field of view. AI-powered framing adjusts automatically to fit more people in selfies and group shots, while 4K HDR video with ultra-stabilisation and Dual Capture mode let you record with front and rear cameras at the same time — ideal for creators documenting both themselves and their surroundings.
Professional-Grade Video Features
Already the industry leader in mobile video, Apple takes things further with the iPhone 17 Pro lineup. These are the first smartphones to support ProRes RAW, Apple Log 2, and genlock synchronisation, giving filmmakers precision tools usually reserved for studio productions.
With Dolby Vision HDR recording, 4K at 120fps, and ACES support, professionals can capture cinema-quality content right from their iPhone. Genlock ensures seamless synchronisation across multiple cameras, while apps like Final Cut Camera and Blackmagic Camera already support ProRes RAW workflows, making iPhone 17 Pro and Pro Max a game-changer for creators.
iOS 26 with Apple Intelligence
The iPhone 17 Pro launches with iOS 26, bringing a fresh design and powerful new Apple Intelligence features. A refined Liquid Glass interface puts content front and center, while keeping iOS intuitive and familiar.
iOS 26 is a major update with a beautiful new design, including the Lock Screen and Home Screen, making them more personal and expressive than ever.
Apple Intelligence introduces Live Translation across Messages, FaceTime, and Phone for instant communication across languages. Enhanced visual intelligence tools let users capture screenshots and take action on anything displayed on screen. An advanced on-device foundation model ensures privacy while delivering AI features even offline.
iOS 26 also debuts smarter call and message screening, a redesigned CarPlay, new experiences in Apple Music, Maps, and Wallet, and Apple Games, a central hub for every title on iPhone.
New Accessories for iPhone 17 Pro
Apple is introducing a range of new accessories to complement the iPhone 17 Pro lineup:
- TechWoven Case – A premium woven fabric case with multi-coloured yarns for depth and texture, scratch and stain protection, available in black, blue, purple, sienna, and green.
- Clear Case with MagSafe – Built from a blend of durable polycarbonate and flexible materials with scratch-resistant coatings inside and out.
- Silicone Case with MagSafe – Soft-touch silicone protection in six colors: orange, terra cotta, neon yellow, purple fog, midnight, and black.
- Crossbody Strap – A new hands-free carry option, compatible with TechWoven and Silicone cases. Made from 100% recycled yarn with stainless steel hardware, available in 10 colors including black, blue, purple, green, neon yellow, and orange.