Discover the latest in Apple Technology at Select Online

Try it. Love it.
Or return it with
Try and Buy.

Buy the latest MacBook Air or MacBook Pro today. Love it within 30 days or return it for a full refund.

Available now with 24 months interest-free on humm.

Available now with 24 months interest-free on humm.

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100% pure joy.
0% interest.

Get the latest interest-free with humm.

Shop Mac

From £599 or £25/mo interest free on humm. From €699 or €64/mo on humm.

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Feature stacked. Value packed.

Apple iPhone 17e

From £599 or £54/mo on humm. From €729 or €66/mo on humm.

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Might takes flight.

Supercharged by M5.

From £1099 or £46/mo interest free on humm. From €1249 or €70/mo interest free on humm.

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Fast runs in the family.

Now with M5, M5 Pro and M5 Max.

From £1,699 or £71/mo interest free on humm. From €1,949 or €109/mo interest free on humm.

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Listening. Remastered.

Apple AirPods Max 2 color options

rom £499 or £45/mo on humm. From €579 or €53/mo on humm.

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Apple AirPods Max 2 color options

Whoosh.

Now supercharged by M4

From £599 or £54/mo on humm. From €679 or €62/mo on humm.

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PRO written in Apple iPhone 17 pro orange

From £1099. Pay in full or pay in 3 with Klarna* on Apple Pay From €1339 or €48/mo on humm with free delivery.

From £1099. Pay in full or pay in 3 with Klarna* on Apple Pay From €1339 or €48/mo on humm with free delivery.

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The ultimate way to
watch your health.

From £369 or £33/mo on humm. From €449.

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Goodbye, old friend.
Hello, new one.

Trade-in your old tech for credit.

Learn more
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Image of iPad A16 Pink with Mophie Power Adapter & Pipetto Origami Case

Bundle up and Save.

Everything you need, for less.

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View all Apple products.

See whats new.

Discover Select services and more.

MacBook Neo

NEW

MacBook Neo

Love at first Mac.

From £599 or £25/mo interest free on humm. From €699 or €64/mo on humm.

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Apple iPhone 17e Soft Pink

NEW

iPhone 17e

Feature stacked. Value packed.

From £599 or £54/mo on humm. From €729 or €66/mo on humm.

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Product information sheet
Apple MacBook Air M5

NEW

MacBook Air M5

Might takes flight.

From £1099 or £46/mo interest free on humm. From €1249 or €70/mo interest free on humm.

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Exclusive Offers.

Apple iPhone Air
New 22% Off
Apple iPhone Air
From £779.00 Regular Price £999.00
iPhone 16e
22% Off
iPhone 16e
From £469.00 Regular Price £599.00
Apple iPhone 16
Apple iPhone 16
From £699.00
Apple iPhone 16 Plus
Apple iPhone 16 Plus
From £799.00

Service, Support and more.

Trade in your current device.

Apple 27-inch 5K Studio Display XDR (2026)
New
Apple 27-inch 5K Studio Display XDR (2026)
From £2,999.00
MacBook Pro 16-inch (M4)
3% Off
MacBook Pro 16-inch (M4)
From £2,809.95 Regular Price £2,899.00
MacBook Pro 16‑inch (M5 Pro/M5 Max)
New
MacBook Pro 16‑inch (M5 Pro/M5 Max)
From £2,699.00
MacBook Pro 14‑inch (M5)
New
MacBook Pro 14‑inch (M5)
From £1,699.00
Mac Studio (M2)
56% Off
Mac Studio (M2)
From £1,649.95 Regular Price £3,779.00
MacBook Pro 14-inch (M4)
10% Off
MacBook Pro 14-inch (M4)
From £1,529.95 Regular Price £1,699.00
Apple 27-inch 5K Studio Display (2026)
New
Apple 27-inch 5K Studio Display (2026)
From £1,499.00
Apple Studio Display
10% Off
Apple Studio Display
From £1,349.95 Regular Price £1,499.00
iMac 24-inch (M4)
iMac 24-inch (M4)
From £1,299.00
MacBook Air 15-inch M5
New
MacBook Air 15-inch M5
From £1,299.00
MacBook Air 13-inch M5
New
MacBook Air 13-inch M5
From £1,099.00
MacBook Air 15-inch M4
3% Off
MacBook Air 15-inch M4
From £1,069.95 Regular Price £1,099.00
MacBook Air 13-inch M4
3% Off
MacBook Air 13-inch M4
From £869.95 Regular Price £899.00
Apple Mac mini (M4)
Apple Mac mini (M4)
From £599.00
MacBook Neo
New
MacBook Neo
From £599.00
Apple Magic Keyboard with Numeric Keypad (USB-C)
Apple Magic Keyboard with Numeric Keypad (USB-C)
From £179.95
Apple Magic Trackpad
Apple Magic Trackpad
From £129.95
Apple Magic Trackpad (USB‑C)
Apple Magic Trackpad (USB‑C)
From £129.95
Apple Magic Mouse (USB‑C)
Apple Magic Mouse (USB‑C)
From £79.95
Mophie USB-C to USB-C v3.1 Charge and Sync Cable - 1.5m
Mophie USB-C to USB-C v3.1 Charge and Sync Cable - 1.5m
From £29.99
Apple Service and support icon

Expert Service and Support

Whether you're setting up a new device or need a screen replacement, Apple Support has you covered.

Learn more
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Financing and credit plans

Enjoy flexible finance options and spread the cost over time, or pay in full using your preferred payment method.

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Apple shipping icon

Buy online, pick up in-store

Place your order online and collect it from a local store.

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All things iPhone.

Apple iPhone 17e
New
Apple iPhone 17e
From £599.00
Apple AirTag (2nd Gen)
New
Apple AirTag (2nd Gen)
From £29.95
Apple Cable MagSafe Charger 2M
Apple Cable MagSafe Charger 2M
£49.95
Secrid Cardprotector for Magsafe
New
Secrid Cardprotector for Magsafe
From £49.95
Zagg iPhone Cases for iPhone Air
New
Zagg iPhone Cases for iPhone Air
From £34.99
Apple iPhone Air MagSafe Battery
New
Apple iPhone Air MagSafe Battery
£99.95
Apple iPhone Crossbody Strap
New
Apple iPhone Crossbody Strap
From £59.95
Apple Case iPhone Air Bumper - Light Blue
New
Apple Case iPhone Air Bumper - Light Blue
£39.95
Apple iPhone Air Bumper
New
Apple iPhone Air Bumper
From £39.95
Apple Clear Case with MagSafe for iPhone 17
New
Apple Clear Case with MagSafe for iPhone 17
From £49.95
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
New
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
£59.95
Apple TechWoven Case with MagSafe for iPhone 17 Pro
New
Apple TechWoven Case with MagSafe for iPhone 17 Pro
From £59.95

Featured Accessories.

Need help?

If it's Apple, we've got you covered. As an Apple Authorised Service Provider, we're equipped to get your Apple device working as it should, whatever the issue.

Book an appointment

Stores near you

With 21 Select stores across the UK and Ireland, there is always an Apple expert near you.

Find a store

Why Select?

Whether you're just getting started with Apple or looking to upgrade a favourite, Select is the go-to destination for expert advice, premium products, and unmatched service.

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Apple Services

Apple News example on iPad

Apple News+

A world of journalism. One trusted subscription.

Apple News+ delivers the most compelling stories from the widest variety of sources. All in one subscription.

Quick Checkout.

Apple Cable MagSafe Charger 2M
Apple Cable MagSafe Charger 2M
£49.95
Apple Magic Keyboard iPad Air 11-inch (M4 / M3 / M2) | UK KB - Black
Apple Magic Keyboard iPad Air 11-inch (M4 / M3 / M2) | UK KB - Black
£269.95
Apple Magic Keyboard iPad Air 13-inch (M4 / M3 / M2) | UK KB - Black
Apple Magic Keyboard iPad Air 13-inch (M4 / M3 / M2) | UK KB - Black
£299.95
Apple Siri Remote
Apple Siri Remote
£59.95
Apple iPhone Air MagSafe Battery
New
Apple iPhone Air MagSafe Battery
£99.95
Apple Case iPhone Air Bumper - Light Blue
New
Apple Case iPhone Air Bumper - Light Blue
£39.95
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
New
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
£59.95
Apple Case iPhone 17 Silicone Case with MagSafe - Anchor Blue
New
Apple Case iPhone 17 Silicone Case with MagSafe - Anchor Blue
£49.95
Apple AirPods Pro 3
New
Apple AirPods Pro 3
£219.95
Apple Magic Keyboard | USB-C | Touch ID for Mac computers with Apple silicon - Silver | UK
Apple Magic Keyboard | USB-C | Touch ID for Mac computers with Apple silicon - Silver | UK
£149.95
Apple Magic Keyboard | USB-C - Silver
Apple Magic Keyboard | USB-C - Silver
£99.95
Apple EarPods with USB-C
Apple EarPods with USB-C
£19.95
Apple EarPods with Lightning Connector
Apple EarPods with Lightning Connector
£19.95
Apple EarPods with 3.5mm Headphone Jack
Apple EarPods with 3.5mm Headphone Jack
£19.95
Apple Cable MagSafe Charger 1M
Apple Cable MagSafe Charger 1M
£39.95
Apple USB-C to Lightning Cable (2m)
Apple USB-C to Lightning Cable (2m)
£29.95
Apple 27-inch 5K Studio Display | Tilt Adjustable - Standard glass
10% Off
Apple 27-inch 5K Studio Display | Tilt Adjustable - Standard glass
Special Price £1,349.95 Regular Price £1,499.00
Mac Studio (M3 Ultra)
Mac Studio (M3 Ultra)
£4,199.00
Mac Studio (M4 Max)
Mac Studio (M4 Max)
£2,099.00
MacBook Air 15-inch, Apple M4 chip, 10C CPU, 10C GPU, 24GB UM, 512GB SSD - Midnight
3% Off
MacBook Air 15-inch, Apple M4 chip, 10C CPU, 10C GPU, 24GB UM, 512GB SSD - Midnight
Special Price £1,359.95 Regular Price £1,399.00

Some of our favourites

Beats iPhone Case
30% Off
Beats iPhone Case
From £35.00 Regular Price £49.95
Beats Solo Buds True Wireless Earbuds
Beats Solo Buds True Wireless Earbuds
From £79.99
Beats Studio Buds+ True Wireless Noise Cancelling Earbuds
Beats Studio Buds+ True Wireless Noise Cancelling Earbuds
From £179.99
iMac 24-inch (M4)
iMac 24-inch (M4)
From £1,299.00
Apple iPhone 16 Pro
Apple iPhone 16 Pro
From £1,229.00
Apple iPhone 16
Apple iPhone 16
From £699.00
MacBook Pro 16-inch (M4)
3% Off
MacBook Pro 16-inch (M4)
From £2,809.95 Regular Price £2,899.00
Apple AirPods Pro 2nd Gen (USB-C)
Apple AirPods Pro 2nd Gen (USB-C)
£199.95
Therabody Theragun Sense - White
Therabody Theragun Sense - White
£275.00
Theragun Elite (5th Gen) Handheld Percussive Massager - Black
Theragun Elite (5th Gen) Handheld Percussive Massager - Black
£349.00
Tonies Toniebox Starter Set
Tonies Toniebox Starter Set
From £79.99
Withings Body Scan
Withings Body Scan
£349.96
Withings Body Smart
Withings Body Smart
£89.95