Discover the latest in Apple Technology at Select Online

From 
£699.00
  or £62/mo on humm. or €72/mo on humm. (£499.17 ex.VAT.)
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Feature stacked. Value packed.

Apple iPhone 17e
From 
£599.00
  or £54/mo on humm. or €66/mo on humm.
Shop now apple iphone17e hero image

Might takes flight.

Supercharged by M5.

From 
£1,299.00
  or £29/mo on humm. or €52/mo on humm.
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Fast runs in the family.

Now with M5, M5 Pro and M5 Max.

From 
£1,999.00
  or £45/mo on humm. or €79/mo on humm.
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Listening. Remastered.

Apple AirPods Max 2 color options
From 
£499.00
 
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Apple AirPods Max 2 color options

Whoosh.

Now supercharged by M4

From 
£749.00
  or £67/mo on humm. or €76/mo on humm.
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PRO written in Apple iPhone 17 pro orange
From 
£1,099.00
  or £25/mo on humm. or €48/mo on humm.
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The ultimate way to
watch your health.

From 
£369.00
  or £33/mo on humm.
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Goodbye, old friend.
Hello, new one.

Trade-in your old tech for credit.

Learn more
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Image of iPad A16 Pink with Mophie Power Adapter & Pipetto Origami Case

Bundle up and Save.

Everything you need, for less.

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View all Apple products.

See whats new.

New for your business.

Apple AirPods Max 2

NEW

AirPods Max 2

Listening. Remastered.

Listening. Remastered.

From 
£499.00
 
Apple Watch SE 3

NEW

Apple Watch SE 3

Walk it. Talk it. Track it. Love it.

Walk it. Talk it. Track it. Love it.

From 
£219.00
 
Apple Watch series 11

NEW

Apple Watch 11

The ultimate way to watch your health.

The ultimate way to watch your health.

From 
£369.00
  or £33/mo on humm.
Apple Watch Ultra 3

NEW

Apple Watch Ultra 3

Personal beast.

Personal beast.

From 
£749.00
  or £67/mo on humm. or €81/mo on humm.
Apple AirPods Pro 3

NEW

AirPods Pro 3

The world's best in-ear
Active Noise Cancellation.

From 
£219.95
 
Apple iPhone accessories

NEW

iPhone Accessories

Shop iPhone Accessories

From £19 From €19

Apple watch accessories

NEW

Watch Accessories

Shop Watch Accessories

From £19 From €19

Discover Select services and more.

Discover Select business solutions.

CLEARANCE

Visit our incredible clearance store to grab a fantastic deal today.

FINANCE

Split your payments with flexible finance on humm.

PAY MONTHLY

Business payment solutions, powered by Propel.

FINANCE

Split your payments with flexible finance on humm.

IN STORE

Click & Collect. Order online and collect from your local store, all within just 15 mins.

MacBook Neo

NEW

MacBook Neo

Love at first Mac.

From 
£699.00
  or £62/mo on humm. or €72/mo on humm. (£499.17 ex.VAT.)
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Apple iPhone 17e Soft Pink

NEW

iPhone 17e

Feature stacked. Value packed.

From 
£599.00
  or £54/mo on humm. or €66/mo on humm.
Shop now
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Product information sheet
Apple MacBook Air M5

NEW

MacBook Air M5

Might takes flight.

From 
£1,299.00
  or £29/mo on humm. or €52/mo on humm.
Shop now

Exclusive Offers.

Apple iPad Pro 7th Gen 13-inch Wi-Fi + Cellular 512GB - Silver
24% Off
Apple iPad Pro 7th Gen 13-inch Wi-Fi + Cellular 512GB - Silver
Special Price £1,209.95 Regular Price £1,599.00
Apple iPad Pro 7th Gen 13-inch Wi-Fi + Cellular 512GB - Space Black
24% Off
Apple iPad Pro 7th Gen 13-inch Wi-Fi + Cellular 512GB - Space Black
Special Price £1,209.95 Regular Price £1,599.00
iPad 9th Gen 10.2-inch Wi-Fi 256GB - Space Grey
42% Off
iPad 9th Gen 10.2-inch Wi-Fi 256GB - Space Grey
Special Price £279.95 Regular Price £479.00
iPad mini 6 Wi-Fi + Cellular 256GB - Space Grey
51% Off
iPad mini 6 Wi-Fi + Cellular 256GB - Space Grey
Special Price £339.95 Regular Price £699.00
Apple Watch Ultra 2 GPS + Cellular, 49mm Titanium Case with Blue Alpine Loop - Medium
44% Off
Apple Watch Ultra 2 GPS + Cellular, 49mm Titanium Case with Blue Alpine Loop - Medium
Special Price £449.95 Regular Price £799.00
iPhone 16e, Black, 128GB
22% Off
iPhone 16e, Black, 128GB
Special Price £469.00 Regular Price £599.00
iPhone 16e, White, 128GB
22% Off
iPhone 16e, White, 128GB
Special Price £469.00 Regular Price £599.00
MacBook Air 13.6-inch, Apple M3 chip, 8C CPU, 10C GPU, 16GB UM, 512GB SSD - Space Grey
32% Off
MacBook Air 13.6-inch, Apple M3 chip, 8C CPU, 10C GPU, 16GB UM, 512GB SSD - Space Grey
Special Price £749.95 Regular Price £1,099.00
MacBook Pro 14-inch, Apple M3 Pro Chip, 11C CPU, 14C GPU, 18GB UM, 512GB SSD - Silver
38% Off
MacBook Pro 14-inch, Apple M3 Pro Chip, 11C CPU, 14C GPU, 18GB UM, 512GB SSD - Silver
Special Price £1,299.95 Regular Price £2,099.00
iPhone 16e
22% Off
iPhone 16e
From £469.00 Regular Price £599.00

Service, Support and more.

Select business services.

SUPPORT

Select

3-year Extended Warranty

Giving you peace of mind from the date of purchase on your Mac, iPad or iPhone.

SUPPORT

Select

Technical Support

Remote and in-store technical support for all of your Apple devices.

SUPPORT

Select

Training Courses

Helping you get the most out of your Mac, Apple Watch, iPad, iPhone, and iCloud.

SUPPORT

Apple

Authorised Service Provider

Servicing and repairs from Apple authorised technicians.
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EDUCATION

Apple

Education Specialist

Empowering teachers and inspiring students through technology.

BUSINESS

Apple

Authorised Reseller

Empowering businesses and supporting employees through technology.

BUSINESS

Select 360

Inventory management solution.

Powerful products, perfect accessories and an all-encompassing management solution.

Apple

Authorised Service Provider

Ship to a nearby repair center or we can collect from your business.

Flexible finance

powered by Propel

Payment solutions available to keep your business growing.

Select 360

Inventory management solution.

Powerful products, perfect accessories and an all-encompassing management solution.

Business specialist

Dedicated personnel

Get unmatched support and device management with our APP services.

Trade in your current device.

MacBook Pro 16‑inch (M5 Pro/M5 Max)
New
MacBook Pro 16‑inch (M5 Pro/M5 Max)
From £2,999.00
Apple 27-inch 5K Studio Display XDR (2026)
New
Apple 27-inch 5K Studio Display XDR (2026)
From £2,999.00
MacBook Pro 16-inch (M4)
3% Off
MacBook Pro 16-inch (M4)
From £2,809.95 Regular Price £2,899.00
MacBook Pro 14‑inch (M5)
New
MacBook Pro 14‑inch (M5)
From £1,999.00
MacBook Pro 14-inch (M4)
10% Off
MacBook Pro 14-inch (M4)
From £1,529.95 Regular Price £1,699.00
iMac 24-inch (M4)
iMac 24-inch (M4)

Out of stock

Apple Studio Display
Apple Studio Display
From £1,499.00
MacBook Air 15-inch M5
New
MacBook Air 15-inch M5
From £1,499.00
Apple 27-inch 5K Studio Display (2026)
New
Apple 27-inch 5K Studio Display (2026)
From £1,499.00
MacBook Air 13-inch M5
New
MacBook Air 13-inch M5
From £1,299.00
MacBook Air 15-inch M4
3% Off
MacBook Air 15-inch M4
From £1,069.95 Regular Price £1,099.00
Apple Mac mini (M4)
Apple Mac mini (M4)
From £999.00
MacBook Air 13-inch M4
3% Off
MacBook Air 13-inch M4
From £869.95 Regular Price £899.00
MacBook Neo
New
MacBook Neo
From £699.00
Apple Magic Keyboard with Numeric Keypad (USB-C)
Apple Magic Keyboard with Numeric Keypad (USB-C)
From £179.95
Apple Magic Trackpad
Apple Magic Trackpad
From £129.95
Apple Magic Trackpad (USB‑C)
Apple Magic Trackpad (USB‑C)
From £129.95
Apple Magic Mouse (USB‑C)
Apple Magic Mouse (USB‑C)
From £79.95
Dbramante MacBook Sleeve | Nyhavn
Dbramante MacBook Sleeve | Nyhavn
From £69.95
Dbramante MacBook Sleeve | Oxford
Dbramante MacBook Sleeve | Oxford
From £39.95
Apple Service and support icon

Expert Service and Support

Whether you're setting up a new device or need a screen replacement, Apple Support has you covered.

Reliable business solutions to increase productivity for your business.

Learn more
Apple education icon

Financing and credit plans

Finance your business

Enjoy flexible finance options and spread the cost over time, or pay in full using your preferred payment method.

Flexible payment options available for small and medium businesses.

Learn more
Apple shipping icon

Buy online, pick up in-store

Place your order online and collect it from a local store.

Learn more
Apple Lock icon

Secure networks and infrastructure

Get peace of mind with our business services.

All things iPhone.

Apple iPhone 17e
New
Apple iPhone 17e
From £599.00
Apple AirTag (2nd Gen)
New
Apple AirTag (2nd Gen)
From £29.95
Apple Cable MagSafe Charger 2M
Apple Cable MagSafe Charger 2M
£49.95
Secrid Cardprotector for Magsafe
New
Secrid Cardprotector for Magsafe
From £49.95
Zagg iPhone Cases for iPhone Air
New
Zagg iPhone Cases for iPhone Air
From £34.99
Apple iPhone Air MagSafe Battery
New
Apple iPhone Air MagSafe Battery
£99.95
Apple iPhone Crossbody Strap
New
Apple iPhone Crossbody Strap
From £59.95
Apple Case iPhone Air Bumper - Light Blue
New
Apple Case iPhone Air Bumper - Light Blue
£39.95
Apple iPhone Air Bumper
New
Apple iPhone Air Bumper
From £39.95
Apple Clear Case with MagSafe for iPhone 17
New
Apple Clear Case with MagSafe for iPhone 17
From £49.95
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
New
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
£59.95
Apple TechWoven Case with MagSafe for iPhone 17 Pro
New
Apple TechWoven Case with MagSafe for iPhone 17 Pro
From £59.95

Featured Accessories.

Need help?

If it's Apple, we've got you covered. As an Apple Authorised Service Provider, we're equipped to get your Apple device working as it should, whatever the issue.

Book an appointment

Stores near you

With 20 Select stores across the UK and Ireland, there is always an Apple expert near you.

With 20 Select stores across Ireland and the UK, there is always an Apple expert near you.

With 20 Select stores across the UK and Ireland, there is always an Apple expert near you.

Find a store

Why Select?

Whether you're just getting started with Apple or looking to upgrade a favourite, Select is the go-to destination for expert advice, premium products, and unmatched service.

Learn more

Apple Services

Apple News example on iPad

Apple News+

A world of journalism. One trusted subscription.

Apple News+ delivers the most compelling stories from the widest variety of sources. All in one subscription.

Quick Checkout.

Apple Cable MagSafe Charger 2M
Apple Cable MagSafe Charger 2M
£49.95
Apple Magic Keyboard iPad Air 11-inch (M4 / M3 / M2) | UK KB - Black
Apple Magic Keyboard iPad Air 11-inch (M4 / M3 / M2) | UK KB - Black
£269.95
Apple Magic Keyboard iPad Air 13-inch (M4 / M3 / M2) | UK KB - Black
Apple Magic Keyboard iPad Air 13-inch (M4 / M3 / M2) | UK KB - Black
£299.95
Apple Siri Remote
Apple Siri Remote
£59.95
Apple iPhone Air MagSafe Battery
New
Apple iPhone Air MagSafe Battery
£99.95
Apple Case iPhone Air Bumper - Light Blue
New
Apple Case iPhone Air Bumper - Light Blue
£39.95
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
New
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
£59.95
Apple Case iPhone 17 Silicone Case with MagSafe - Anchor Blue
New
Apple Case iPhone 17 Silicone Case with MagSafe - Anchor Blue
£49.95
Apple AirPods Pro 3
New
Apple AirPods Pro 3
£219.95
Apple Magic Keyboard | USB-C | Touch ID for Mac computers with Apple silicon - Silver | UK
Apple Magic Keyboard | USB-C | Touch ID for Mac computers with Apple silicon - Silver | UK
£149.95
Apple Magic Keyboard | USB-C - Silver
Apple Magic Keyboard | USB-C - Silver
£99.95
Apple EarPods with USB-C
Apple EarPods with USB-C
£19.95
Apple EarPods with Lightning Connector
Apple EarPods with Lightning Connector
£19.95
Apple EarPods with 3.5mm Headphone Jack
Apple EarPods with 3.5mm Headphone Jack
£19.95
Apple Cable MagSafe Charger 1M
Apple Cable MagSafe Charger 1M
£39.95
Apple USB-C to Lightning Cable (2m)
Apple USB-C to Lightning Cable (2m)
£29.95
Mac Studio (M3 Ultra)
Mac Studio (M3 Ultra)
£5,299.00
Mac Studio (M4 Max)
Mac Studio (M4 Max)
£2,499.00
MacBook Air 15-inch, Apple M4 chip, 10C CPU, 10C GPU, 24GB UM, 512GB SSD - Midnight
3% Off
MacBook Air 15-inch, Apple M4 chip, 10C CPU, 10C GPU, 24GB UM, 512GB SSD - Midnight
Special Price £1,359.95 Regular Price £1,399.00
MacBook Air 15-inch, Apple M4 chip, 10C CPU, 10C GPU, 16GB UM, 512GB SSD - Sky Blue
3% Off
MacBook Air 15-inch, Apple M4 chip, 10C CPU, 10C GPU, 16GB UM, 512GB SSD - Sky Blue
Special Price £1,159.95 Regular Price £1,199.00

Some of our favourites

Beats iPhone Case
30% Off
Beats iPhone Case
From £35.00 Regular Price £49.95
Beats Solo Buds True Wireless Earbuds
Beats Solo Buds True Wireless Earbuds
From £79.99
Beats Studio Buds+ True Wireless Noise Cancelling Earbuds
Beats Studio Buds+ True Wireless Noise Cancelling Earbuds
From £179.99
iMac 24-inch (M4)
iMac 24-inch (M4)

Out of stock

Apple iPhone 16
Apple iPhone 16
From £699.00
MacBook Pro 16-inch (M4)
3% Off
MacBook Pro 16-inch (M4)
From £2,809.95 Regular Price £2,899.00
Therabody Theragun Sense - White
Therabody Theragun Sense - White
£275.00
Theragun Elite (5th Gen) Handheld Percussive Massager - Black
Theragun Elite (5th Gen) Handheld Percussive Massager - Black
£349.00
Tonies Toniebox Starter Set
Tonies Toniebox Starter Set
From £79.99
Withings Body Scan
Withings Body Scan
£349.96
Withings Body Smart
Withings Body Smart
£89.95