Discover the latest in Apple Technology at Select Online

From £1,599. Pay in full or pay in 3 with Klarna* on Apple Pay. From €1,849 or €65/mo on humm.

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Advanced AI performance and
game-changing capabilities

From £999 or £89/mo on humm. From €1,129 or €102/mo on humm.

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PRO written in Apple iPhone 17 pro orange

From £1099. Pay in full or pay in 3 with Klarna* on Apple Pay. From €1339 or €48/mo on humm.

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Apple iPhone Air

From £999. Pay in full or pay in 3 with Klarna* on Apple Pay. From €1239 or €112/mo on humm.

Shop now Apple iPhone Air

PERSONAL BEAST.

From £749 or £77/mo on humm. From €899 or €81/mo on humm.

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Goodbye, old friend.
Hello, new one.

Trade-in your old tech for credit.

Learn more
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Image of iPad A16 Pink with Mophie Power Adapter & Pipetto Origami Case

Bundle up and Save.

Everything you need, for less.

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Image of iPad Air 11-inch Blue with Mophie Power Adapter & Pipetto Origami Case

The ultimate way to
watch your health.

From £369. From €449.

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From £799. Pay in full or pay in 3 with Klarna* on Apple Pay. From €979 or €88/mo on humm.

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From £219. From €249.

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Walk it. Track it. Love it.

From £219. From €269.

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View all Apple products.

See whats new.

Discover Select services and more.

iPhone 17 Pro Orange

NEW

iPhone 17 Pro

All out Pro.

From £1099. Pay in full or pay in 3 with Klarna* on Apple Pay. From €1339 or €48/mo on humm.

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iPad Pro M5

NEW

iPad Pro M5

Mmmmm. Power.

From £999 or £89/mo on humm. From €1,129 or €102/mo on humm.

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Apple Watch 11

NEW

Apple Watch Series 11

The ultimate way to watch your health.

From £369. From €449.

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Exclusive Offers.

MacBook Pro 14‑inch (M5)
New
MacBook Pro 14‑inch (M5)
From £1,599.00
Apple iPad Pro 11-inch (M5)
New
Apple iPad Pro 11-inch (M5)
From £999.00
Apple iPad Pro 13-inch (M5)
New
Apple iPad Pro 13-inch (M5)
From £1,299.00
Zagg iPhone Screen Protectors for iPhone Air
New
Zagg iPhone Screen Protectors for iPhone Air
From £24.99
Zagg iPhone Screen Protectors for iPhone 17
New
Zagg iPhone Screen Protectors for iPhone 17
From £24.99
Apple iPhone Air
New
Apple iPhone Air
From £999.00
Apple iPhone 17
New
Apple iPhone 17
From £799.00
Apple Watch Series 11 with Milanese Loop
New
Apple Watch Series 11 with Milanese Loop
From £699.00
Apple Watch Series 11 with Sport Band
New
Apple Watch Series 11 with Sport Band
From £369.00
2025 Apple Watch SE 3
New
2025 Apple Watch SE 3
From £219.00
iPhone 17 Pro
New
iPhone 17 Pro
From £1,099.00
Zagg iPhone Cases with Kickstand for iPhone 17
New
Zagg iPhone Cases with Kickstand for iPhone 17
From £39.99
Apple Case iPhone FineWoven Wallet with MagSafe
New
Apple Case iPhone FineWoven Wallet with MagSafe
From £59.00
Nomad Watch Strap - Modern Band
Nomad Watch Strap - Modern Band
From £70.00
Apple Watch SE GPS + Cellular with Sport Band
Apple Watch SE GPS + Cellular with Sport Band
From £239.00
2024 Apple Watch SE GPS with Sport Band
2024 Apple Watch SE GPS with Sport Band
From £179.00
Zagg iPhone Cases with Kickstand for iPhone 16 Series
25% Off
Zagg iPhone Cases with Kickstand for iPhone 16 Series
From £29.95 Regular Price £39.99
Zagg iPhone Cases for iPhone 16 Series
26% Off
Zagg iPhone Cases for iPhone 16 Series
From £25.95 Regular Price £34.99
Zagg Keyboard Case - iPad Air
Zagg Keyboard Case - iPad Air
From £109.99
Pipetto case for iPad Air
Pipetto case for iPad Air
From £44.95

Service, Support and more.

Trade in your current device.

Apple 32-inch 6K Pro Display XDR
Apple 32-inch 6K Pro Display XDR
From £4,599.00
MacBook Pro 16-inch (M4)
MacBook Pro 16-inch (M4)
From £2,499.00
MacBook Pro 14‑inch (M5)
New
MacBook Pro 14‑inch (M5)
From £1,599.00
MacBook Pro 14-inch (M4)
MacBook Pro 14-inch (M4)
From £1,499.00
Apple Studio Display
Apple Studio Display
From £1,499.00
iMac 24-inch (M4)
iMac 24-inch (M4)
From £1,299.00
MacBook Air 15-inch M4
MacBook Air 15-inch M4
From £1,199.00
MacBook Air 13-inch M4
MacBook Air 13-inch M4
From £999.00
Apple Mac mini (M4)
Apple Mac mini (M4)
From £599.00
Apple Magic Keyboard with Numeric Keypad (USB-C)
Apple Magic Keyboard with Numeric Keypad (USB-C)
From £179.95
Apple Magic Trackpad (USB‑C)
Apple Magic Trackpad (USB‑C)
From £129.95
Apple Magic Trackpad
Apple Magic Trackpad
From £129.00
Apple Magic Mouse (USB‑C)
Apple Magic Mouse (USB‑C)
From £79.95
TRUNK Neoprene Sleeve
TRUNK Neoprene Sleeve
From £34.99
Mophie USB-C to USB-C v3.1 Charge and Sync Cable - 1.5m
Mophie USB-C to USB-C v3.1 Charge and Sync Cable - 1.5m
From £29.99
Mophie Essentials | USB-A to Lightning Cable
Mophie Essentials | USB-A to Lightning Cable
From £19.99
Mophie Essentials | USB-A to USB-C Cable - 1m
Mophie Essentials | USB-A to USB-C Cable - 1m
From £19.99
Mophie Essentials | USB-C to Lightning Cable
Mophie Essentials | USB-C to Lightning Cable
From £19.99
Mophie Essentials | USB-C to USB-C Cable
Mophie Essentials | USB-C to USB-C Cable
From £19.99
Apple Service and support icon

Expert Service and Support

Whether you're setting up a new device or need a screen replacement, Apple Support has you covered.

Learn more
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Financing and credit plans

Enjoy flexible finance options and spread the cost over time, or pay in full using your preferred payment method.

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Buy online, pick up in-store

Place your order online and collect it from a local store.

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All things iPhone.

Zagg iPhone Cases for iPhone Air
New
Zagg iPhone Cases for iPhone Air
From £34.99
Apple iPhone Air MagSafe Battery
New
Apple iPhone Air MagSafe Battery
£99.95
Apple iPhone Crossbody Strap
New
Apple iPhone Crossbody Strap
From £59.95
Apple Case iPhone Air Bumper - Light Blue
New
Apple Case iPhone Air Bumper - Light Blue
£39.95
Apple iPhone Air Bumper
New
Apple iPhone Air Bumper
From £39.95
Apple Clear Case with MagSafe for iPhone 17
New
Apple Clear Case with MagSafe for iPhone 17
From £49.95
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
New
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
£59.95
Apple TechWoven Case with MagSafe for iPhone 17 Pro
New
Apple TechWoven Case with MagSafe for iPhone 17 Pro
From £59.95
Vonmahlen Vegan Leather Folio for iPhone Air
New
Vonmahlen Vegan Leather Folio for iPhone Air
From £44.99
Zagg iPhone Screen Protectors for iPhone Air
New
Zagg iPhone Screen Protectors for iPhone Air
From £24.99
Zagg iPhone Screen Protectors for iPhone 17
New
Zagg iPhone Screen Protectors for iPhone 17
From £24.99
Apple iPhone Air Case with MagSafe
New
Apple iPhone Air Case with MagSafe
From £49.95

Featured Accessories.

Need help?

If it's Apple, we've got you covered. As an Apple Authorised Service Provider, we're equipped to get your Apple device working as it should, whatever the issue.

Book an appointment

Stores near you

With 21 Select stores across the UK and Ireland, there is always an Apple expert near you.

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Why Select?

Whether you're just getting started with Apple or looking to upgrade a favourite, Select is the go-to destination for expert advice, premium products, and unmatched service.

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Quick Checkout.

Apple iPhone Air MagSafe Battery
New
Apple iPhone Air MagSafe Battery
£99.95
Apple Case iPhone Air Bumper - Light Blue
New
Apple Case iPhone Air Bumper - Light Blue
£39.95
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
New
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
£59.95
Apple Case iPhone 17 Silicone Case with MagSafe - Anchor Blue
New
Apple Case iPhone 17 Silicone Case with MagSafe - Anchor Blue
£49.95
Apple AirPods Pro 3
New
Apple AirPods Pro 3
£219.95
Apple Magic Keyboard | USB-C | Touch ID for Mac computers with Apple silicon - Silver | UK
Apple Magic Keyboard | USB-C | Touch ID for Mac computers with Apple silicon - Silver | UK
£149.95
Apple Magic Keyboard | USB-C - Silver
Apple Magic Keyboard | USB-C - Silver
£99.95
Apple EarPods with USB-C
Apple EarPods with USB-C
£19.95
Apple EarPods with Lightning Connector
Apple EarPods with Lightning Connector
£19.95
Apple EarPods with 3.5mm Headphone Jack
Apple EarPods with 3.5mm Headphone Jack
£19.95
Apple Cable MagSafe Charger 2M
Apple Cable MagSafe Charger 2M
£49.00
Apple Cable MagSafe Charger 1M
Apple Cable MagSafe Charger 1M
£39.00
Apple USB-C to Lightning Cable (2m)
Apple USB-C to Lightning Cable (2m)
£29.95
Apple Pro Display XDR - Stand
Apple Pro Display XDR - Stand
£949.00
Apple Pro Display XDR - VESA Mount Adapter
Apple Pro Display XDR - VESA Mount Adapter
£189.00
Mac Studio (M3 Ultra)
Mac Studio (M3 Ultra)
£4,199.00
Mac Studio (M4 Max)
Mac Studio (M4 Max)
£2,099.00
Apple Magic Keyboard iPad Air 13-inch (M3) / (M2) | UK KB - White
Apple Magic Keyboard iPad Air 13-inch (M3) / (M2) | UK KB - White
£299.95
Apple Magic Keyboard iPad Air 11-inch (M3) / (M2) | UK KB - White
Apple Magic Keyboard iPad Air 11-inch (M3) / (M2) | UK KB - White
£269.95
MacBook Air 13.6-inch, Apple M2 chip, 8C CPU, 8C GPU, 16GB UM, 256GB SSD - Space Grey
MacBook Air 13.6-inch, Apple M2 chip, 8C CPU, 8C GPU, 16GB UM, 256GB SSD - Space Grey
£999.00

Some of our favourites

Apple iPad Pro 13-inch (M4)
Apple iPad Pro 13-inch (M4)
From £1,199.00
Beats iPhone Case
Beats iPhone Case
From £49.95
Beats Solo Buds True Wireless Earbuds
Beats Solo Buds True Wireless Earbuds
From £79.99
Beats Studio Buds+ True Wireless Noise Cancelling Earbuds
Beats Studio Buds+ True Wireless Noise Cancelling Earbuds
From £179.99
iMac 24-inch (M4)
iMac 24-inch (M4)
From £1,299.00
Apple iPhone 16 Pro
Apple iPhone 16 Pro
From £929.00
Apple iPhone 16
Apple iPhone 16
From £699.00
MacBook Pro 16-inch (M4)
MacBook Pro 16-inch (M4)
From £2,499.00
Apple AirPods Pro 2nd Gen (USB-C)
Apple AirPods Pro 2nd Gen (USB-C)
£199.00
Therabody Theragun Sense - White
Therabody Theragun Sense - White
£275.00
Theragun Elite (5th Gen) Handheld Percussive Massager - Black
Theragun Elite (5th Gen) Handheld Percussive Massager - Black
£349.00
Tonies Toniebox Starter Set
Tonies Toniebox Starter Set
From £79.99
Withings Body Scan
Withings Body Scan
£349.96
Withings Body Smart
Withings Body Smart
£89.95