Discover the latest in Apple Technology at Select Online

PRO written in Apple iPhone 17pro orange

From £1099 or £25/mo on humm. From €1339 or €48/mo on humm.

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Apple iPhone Air

From £999 or £89/mo on humm. From €1239 or €112/mo on humm.

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PERSONAL BEAST.

From £749 or £77/mo on humm. From €899 or €81/mo on humm.

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Get 15% off selected accessories today.

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Goodbye, old friend.
Hello, new one.

Trade-in your old tech for credit.

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Image of iPad A16 Pink with Mophie Power Adapter & Pipetto Origami Case

Bundle up and Save.

Everything you need, for less.

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Image of iPad Air 11-inch Blue with Mophie Power Adapter & Pipetto Origami Case

The ultimate way to
watch your health.

From £369. From €449.

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From £799 or £71/mo on humm. From €979 or €88/mo on humm.

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From £219. From €249.

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Walk it. Track it. Love it.

From £219. From €269.

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Students, get Airpods 4 or 10% off when you buy any MacBook Pro or MacBook Air.*

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View all Apple products.

See whats new.

Discover Select services and more.

iPhone 17 Pro Orange

NEW

iPhone 17 Pro

All out Pro.

From £1099 or £25/mo on humm. From €1339 or €48/mo on humm.

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MacBook Air M4

NEW

Apple Watch Series 11

The ultimate way to watch your health.

From £369. From €449.

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Buy Apple AirPods Pro 3

NEW

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

From £219. From €249.

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Exclusive Offers.

Zagg iPhone Screen Protectors for iPhone Air
New 15% Off
Zagg iPhone Screen Protectors for iPhone Air
From £21.24 Regular Price £24.99
Zagg iPhone Screen Protectors for iPhone 17
New 15% Off
Zagg iPhone Screen Protectors for iPhone 17
From £21.24 Regular Price £24.99
Apple iPhone Air
New
Apple iPhone Air
From £999.00
Apple iPhone 17
New
Apple iPhone 17
From £799.00
Apple Watch Series 11 with Milanese Loop
New
Apple Watch Series 11 with Milanese Loop
From £699.00
Apple Watch Series 11 with Sport Band
New
Apple Watch Series 11 with Sport Band
From £369.00
2025 Apple Watch SE 3
New
2025 Apple Watch SE 3
From £219.00
Apple iPhone 17 Pro
New
Apple iPhone 17 Pro
From £1,099.00
Zagg iPhone Cases with Kickstand for iPhone 17
New 15% Off
Zagg iPhone Cases with Kickstand for iPhone 17
From £33.99 Regular Price £39.99
Nomad Watch Strap - Modern Band
Nomad Watch Strap - Modern Band
From £70.00
Apple Watch SE GPS + Cellular with Sport Band
Apple Watch SE GPS + Cellular with Sport Band
From £239.00
2024 Apple Watch SE GPS with Sport Band
2024 Apple Watch SE GPS with Sport Band
From £179.00
Zagg iPhone Cases with Kickstand for iPhone 16 Series
25% Off
Zagg iPhone Cases with Kickstand for iPhone 16 Series
From £29.95 Regular Price £39.99
Zagg iPhone Cases for iPhone 16 Series
26% Off
Zagg iPhone Cases for iPhone 16 Series
From £25.95 Regular Price £34.99
Zagg Keyboard Case - iPad Air
15% Off
Zagg Keyboard Case - iPad Air
From £93.49 Regular Price £109.99
Pipetto case for iPad Air
15% Off
Pipetto case for iPad Air
From £38.21 Regular Price £44.95
Zagg iPhone Screen Protectors for iPhone 16 Series
50% Off
Zagg iPhone Screen Protectors for iPhone 16 Series
From £15.00 Regular Price £29.99
Apple 32-inch 6K Pro Display XDR
Apple 32-inch 6K Pro Display XDR
From £4,599.00
Apple Studio Display
15% Off
Apple Studio Display
From £1,274.15 Regular Price £1,499.00
MacBook Air 15-inch M4
MacBook Air 15-inch M4
From £1,199.00

Service, Support and more.

Trade in your current device.

Apple 32-inch 6K Pro Display XDR
Apple 32-inch 6K Pro Display XDR
From £4,599.00
MacBook Pro 16-inch (M4)
MacBook Pro 16-inch (M4)
From £2,499.00
MacBook Pro 14-inch (M4)
MacBook Pro 14-inch (M4)
From £1,599.00
iMac 24-inch (M4)
iMac 24-inch (M4)
From £1,299.00
Apple Studio Display
15% Off
Apple Studio Display
From £1,274.15 Regular Price £1,499.00
MacBook Air 15-inch M4
MacBook Air 15-inch M4
From £1,199.00
MacBook Air 13-inch M4
MacBook Air 13-inch M4
From £999.00
Apple Mac mini (M4)
Apple Mac mini (M4)
From £599.00
Apple Magic Keyboard with Numeric Keypad (USB-C)
15% Off
Apple Magic Keyboard with Numeric Keypad (USB-C)
From £152.15 Regular Price £179.00
Apple Magic Trackpad
15% Off
Apple Magic Trackpad
From £109.65 Regular Price £129.00
Apple Magic Trackpad (USB‑C)
15% Off
Apple Magic Trackpad (USB‑C)
From £109.65 Regular Price £129.00
Apple Magic Mouse (USB‑C)
15% Off
Apple Magic Mouse (USB‑C)
From £67.15 Regular Price £79.00
TRUNK Neoprene Sleeve
15% Off
TRUNK Neoprene Sleeve
From £29.74 Regular Price £34.99
Mophie USB-C to USB-C v3.1 Charge and Sync Cable - 1.5m
15% Off
Mophie USB-C to USB-C v3.1 Charge and Sync Cable - 1.5m
From £25.49 Regular Price £29.99
Mophie Essentials | USB-A to Lightning Cable
15% Off
Mophie Essentials | USB-A to Lightning Cable
From £16.99 Regular Price £19.99
Mophie Essentials | USB-A to USB-C Cable - 1m
15% Off
Mophie Essentials | USB-A to USB-C Cable - 1m
From £16.99 Regular Price £19.99
Mophie Essentials | USB-C to Lightning Cable
15% Off
Mophie Essentials | USB-C to Lightning Cable
From £16.99 Regular Price £19.99
Mophie Essentials | USB-C to USB-C Cable
15% Off
Mophie Essentials | USB-C to USB-C Cable
From £16.99 Regular Price £19.99
Apple Service and support icon

Expert Service and Support

Whether you're setting up a new device or need a screen replacement, Apple Support has you covered.

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Financing and credit plans

Enjoy flexible finance options and spread the cost over time, or pay in full using your preferred payment method.

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Buy online, pick up in-store

Place your order online and collect it from a local store.

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All things iPhone.

Zagg iPhone Cases for iPhone Air
New 15% Off
Zagg iPhone Cases for iPhone Air
From £29.74 Regular Price £34.99
Apple iPhone Air MagSafe Battery
New
Apple iPhone Air MagSafe Battery
Special Price £84.15 Regular Price £99.00
Apple iPhone Crossbody Strap
New 15% Off
Apple iPhone Crossbody Strap
From £50.15 Regular Price £59.00
Apple Case iPhone Air Bumper - Light Blue
New
Apple Case iPhone Air Bumper - Light Blue
Special Price £33.15 Regular Price £39.00
Apple iPhone Air Bumper
New 15% Off
Apple iPhone Air Bumper
From £33.15 Regular Price £39.00
Apple Clear Case with MagSafe for iPhone 17
New 15% Off
Apple Clear Case with MagSafe for iPhone 17
From £41.65 Regular Price £49.00
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
New
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
Special Price £50.15 Regular Price £59.00
Apple TechWoven Case with MagSafe for iPhone 17 Pro
New 15% Off
Apple TechWoven Case with MagSafe for iPhone 17 Pro
From £50.15 Regular Price £59.00
Vonmahlen Vegan Leather Folio for iPhone Air
New 15% Off
Vonmahlen Vegan Leather Folio for iPhone Air
From £38.24 Regular Price £44.99
Zagg iPhone Screen Protectors for iPhone Air
New 15% Off
Zagg iPhone Screen Protectors for iPhone Air
From £21.24 Regular Price £24.99
Zagg iPhone Screen Protectors for iPhone 17
New 15% Off
Zagg iPhone Screen Protectors for iPhone 17
From £21.24 Regular Price £24.99
Apple iPhone Air Case with MagSafe
New 15% Off
Apple iPhone Air Case with MagSafe
From £41.65 Regular Price £49.00

Featured Accessories.

Need help?

If it's Apple, we've got you covered. As an Apple Authorised Service Provider, we're equipped to get your Apple device working as it should, whatever the issue.

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Stores near you

With 21 Select stores across the UK and Ireland, there is always an Apple expert near you.

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Why Select?

Whether you're just getting started with Apple or looking to upgrade a favourite, Select is the go-to destination for expert advice, premium products, and unmatched service.

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Quick Checkout.

Apple iPhone Air MagSafe Battery
New
Apple iPhone Air MagSafe Battery
Special Price £84.15 Regular Price £99.00
Apple Case iPhone Air Bumper - Light Blue
New
Apple Case iPhone Air Bumper - Light Blue
Special Price £33.15 Regular Price £39.00
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
New
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
Special Price £50.15 Regular Price £59.00
Apple Case iPhone 17 Silicone Case with MagSafe - Anchor Blue
New
Apple Case iPhone 17 Silicone Case with MagSafe - Anchor Blue
Special Price £41.65 Regular Price £49.00
Apple AirPods Pro 3
New
Apple AirPods Pro 3
£219.00
Apple Magic Keyboard | USB-C | Touch ID for Mac computers with Apple silicon - Silver | UK
Apple Magic Keyboard | USB-C | Touch ID for Mac computers with Apple silicon - Silver | UK
Special Price £126.65 Regular Price £149.00
Apple Magic Keyboard | USB-C - Silver
Apple Magic Keyboard | USB-C - Silver
Special Price £84.15 Regular Price £99.00
Apple EarPods with USB-C
Apple EarPods with USB-C
£19.00
Apple EarPods with Lightning Connector
Apple EarPods with Lightning Connector
£19.00
Apple EarPods with 3.5mm Headphone Jack
Apple EarPods with 3.5mm Headphone Jack
£19.00
Apple Cable MagSafe Charger 2M
Apple Cable MagSafe Charger 2M
Special Price £41.65 Regular Price £49.00
Apple Cable MagSafe Charger 1M
Apple Cable MagSafe Charger 1M
Special Price £33.15 Regular Price £39.00
Apple USB-C to Lightning Cable (2m)
Apple USB-C to Lightning Cable (2m)
Special Price £24.65 Regular Price £29.00
Apple Pro Display XDR - Stand
Apple Pro Display XDR - Stand
£949.00
Apple Pro Display XDR - VESA Mount Adapter
Apple Pro Display XDR - VESA Mount Adapter
£189.00
Mac Studio (M3 Ultra)
Mac Studio (M3 Ultra)
£4,199.00
Mac Studio (M4 Max)
Mac Studio (M4 Max)
£2,099.00
Apple Magic Keyboard iPad Air 13-inch (M3) / (M2) | UK KB - White
Apple Magic Keyboard iPad Air 13-inch (M3) / (M2) | UK KB - White
Special Price £254.15 Regular Price £299.00
Apple Magic Keyboard iPad Air 11-inch (M3) / (M2) | UK KB - White
Apple Magic Keyboard iPad Air 11-inch (M3) / (M2) | UK KB - White
Special Price £228.65 Regular Price £269.00
MacBook Air 13.6-inch, Apple M2 chip, 8C CPU, 8C GPU, 16GB UM, 256GB SSD - Space Grey
MacBook Air 13.6-inch, Apple M2 chip, 8C CPU, 8C GPU, 16GB UM, 256GB SSD - Space Grey
£999.00

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Apple iPad Pro 13-inch (M4)
Apple iPad Pro 13-inch (M4)
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Beats iPhone Case
15% Off
Beats iPhone Case
From £41.65 Regular Price £49.00
Beats Solo Buds True Wireless Earbuds
Beats Solo Buds True Wireless Earbuds
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Beats Studio Buds+ True Wireless Noise Cancelling Earbuds
Beats Studio Buds+ True Wireless Noise Cancelling Earbuds
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iMac 24-inch (M4)
iMac 24-inch (M4)
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Apple iPhone 16 Pro
Apple iPhone 16 Pro
From £929.00
Apple iPhone 16
Apple iPhone 16
From £699.00
MacBook Pro 16-inch (M4)
MacBook Pro 16-inch (M4)
From £2,499.00
Apple AirPods Pro 2nd Gen (USB-C)
Apple AirPods Pro 2nd Gen (USB-C)
£199.00
Therabody Theragun Sense - White
40% Off
Therabody Theragun Sense - White
Special Price £165.00 Regular Price £275.00
Theragun Elite (5th Gen) Handheld Percussive Massager - Black
Theragun Elite (5th Gen) Handheld Percussive Massager - Black
Special Price £296.65 Regular Price £349.00
Tonies Toniebox Starter Set
15% Off
Tonies Toniebox Starter Set
From £67.99 Regular Price £79.99
Withings Body Scan
Withings Body Scan
Special Price £297.47 Regular Price £349.96
Withings Body Smart
Withings Body Smart
Special Price £76.46 Regular Price £89.95