Apple Watch Ultra

Apple Watch Ultra

NEW

Apple Watch Ultra 4 with Ocean Band

A battery you can’t outrun.

From 

£749.00

or £20/mo on humm. or €81/mo on humm.

Shop now
Apple Watch Ultra 4 with Ocean Band

NEW

Apple Watch Ultra 4 with Alpine Loop

A battery you can’t outrun.

From 

£749.00

or £20/mo on humm. or €81/mo on humm.

Shop now
Apple Watch Ultra 4 with Alpine Loop

NEW

Apple Watch Ultra 4 with Trail Loop

A battery you can’t outrun.

From 

£749.00

or £20/mo on humm. or €81/mo on humm.

Shop now
Apple Watch Ultra 4 with Trail Loop

NEW

Apple Watch Ultra 4 with Milanese Loop

A battery you can’t outrun.

From 

£849.00

or £23/mo on humm. or €92/mo on humm.

Shop now
Apple Watch Ultra 4 with Milanese Loop

Apple Watch Ultra 3

Personal beast.

From 

£649.00

 or £18/mo on humm. or €82/mo on humm.

Shop now Apple Watch Ultra 3 tilted forward, natural titanium case, compass on Orienteering watch face, anchor blue Ocean Band
  • Three people running in a mountainous area, all wearing Apple Watch Ultra 3

    Running

    Your ultimate running companion.
    Get advanced metrics and precision dual‑frequency GPS — right on your wrist. Refer to legal disclaimers.

  • Display

    A larger-than-life display emits more light at wider angles — making it even brighter and easier to read. Refer to legal disclaimers.

    Apple Watch Ultra 3, side exterior, black titanium case, compass on Orienteering watch face, Action button and digital crown

  • Battery

    A big boost in battery life.
    Up to 42 hours of normal use. Refer to legal disclaimers.
  • Person wearing Apple Watch Ultra 3 on wrist, possible hypertension health alert screen

    Heart health

    Apple Watch Ultra 3 can spot signs of chronic high blood pressure and notify you of possible hypertension. Refer to legal disclaimers.

  • Sleep

    Sleep score, an easy way to understand the quality of your sleep.

    Apple Watch Ultra 3, titanium natural case, sleep score screen, breakdown in circle graph, score in centre, strap, blue Trail Loop

  • Satellite communications

    Built-in satellite communications. Refer to legal disclaimers.Now you can stay connected and safe off the grid.

    Apple Watch Ultra 3, black colour, titanium case, "Keep Pointing at Satellite" over Earth with a location on screen, strap, Alpine Loop

  • Action button

    One quick press gives you precise control over customisable functions like starting a workout or turning on the torch.

    Apple Watch Ultra 3, black colour, titanium case, convex sensor on back, left side exterior, speaker/air vent, Action button, microphone

  • Cycling

    From mountain biking to commuting, view your cycling workout as a Live Activity on your iPhone.

    Live Workout metrics on Apple Watch Ultra 3 and iPhone

  • Swimming

    Ultra 3 automatically detects your swimming stroke in a pool, so your sets and splits start tracking instantly.

    Swimmer tracks workout on Apple Watch Ultra 3
  • Two Apple Watch Ultra 3 devices, one showing maps and the other showing Backtrack features including compass, elevation and marked waypoints

    Hiking

    You’re fully equipped for every hike with offline maps, Compass, elevation alerts, Night Mode and more. Refer to legal disclaimers.

  • Diving

    Ultra 3 turns into a fully capable dive computer with the Oceanic+ app, so you’re never out of your depth. Refer to legal disclaimers.

    Apple Watch Ultra 3, diving screen
  • Two people wearing Apple Watch devices and hiking on a rocky trail with poles and gear

    Safety

    Innovative features like Emergency SOS via satellite, Refer to legal disclaimers.Fall Detection, Refer to legal disclaimers. and
    Crash Detection. Refer to legal disclaimers.

Compare

Which Apple Watch is right for you?

Apple Watch Series 11
Apple Watch SE 3
Apple Watch Ultra 3
Series 11
SE 3
Ultra 3
 
Apple Watch SE 2
Apple Watch Series 10
Apple Watch Ultra 2
Apple Watch Series 9
Apple Watch Ultra
Apple Watch Series 8
Apple Watch Series 7
Apple Watch Series 6
Apple Watch SE
Apple Watch Series 5
Apple Watch Series 4
Apple Watch Series 3
Apple Watch Series 2
Apple Watch Series 1
Choose models to compare.
Images
GPS

GPS

GPS

Not Applicable

GPS

GPS

Not Applicable

GPS

Not Applicable

GPS

GPS

GPS

GPS

GPS

GPS

GPS

GPS

GPS not applicable
Not Applicable
GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

GPS + Cellular

Not Applicable
Not Applicable
Aluminium

Aluminium

Rose Gold, Silver, Space Grey, Jet Black

Aluminium

Midnight, Starlight

Aluminium not applicable

Aluminium

Midnight, Starlight, Silver

Aluminium

Jet Black, Rose Gold, Silver

Aluminium not applicable

Aluminium

Midnight, Starlight, Silver, Pink, (PRODUCT)RED

Aluminium not applicable

Aluminium

Midnight, Starlight, Silver, (PRODUCT)RED

Aluminium

Midnight, Starlight, Green, Blue, (PRODUCT)RED

Aluminium

Space Grey, Silver, Gold, Blue, (PRODUCT)RED

Aluminium

Space Grey, Silver, Gold

Aluminium

Space Grey, Silver, Gold

Aluminium

Space Grey, Silver, Gold

Aluminium

Space Grey, Silver

Aluminium

Space Grey, Silver, Rose Gold, Gold

Aluminium

Space Grey, Silver, Rose Gold, Gold

Titanium

Titanium

Natural, Gold, Slate

Titanium not applicable

Titanium

Natural, Black

Titanium not applicable

Titanium

Slate, Gold, Natural

Titanium

Black, Natural

Titanium not applicable

Titanium

Natural

Titanium not applicable

Titanium not applicable

Titanium not applicable

Titanium not applicable

Titanium not applicable

Titanium not applicable

Titanium not applicable

Titanium not applicable

Titanium not applicable

Stainless Steel

Stainless steel not applicable

Stainless steel not applicable

Stainless steel not applicable

Stainless steel not applicable

Stainless steel not applicable

Stainless steel not applicable

Stainless Steel

Graphite, Silver, Gold

Stainless steel not applicable

Stainless Steel

Graphite, Silver, Gold

Stainless Steel

Graphite, Silver, Gold

Stainless Steel

Graphite, Silver, Gold

Stainless steel not applicable

Stainless Steel

Space Black, Silver, Gold

Stainless Steel

Space Black, Silver, Gold

Stainless steel not applicable

Stainless Steel

Black, Silver

Stainless steel not applicable

Buy
Buy
Buy
Buy
Buy
Buy
Buy

Buy not applicable

Buy not applicable

Case Size
Display
Heart Health
Sleep
Vitals
Women’s Health
Safety
Water resistance
Connectivity
Chip
Power and Battery Life

Straps

Style for miles.

New materials, new styles, new colours. Refer to legal disclaimers. Redefine your style with the latest collection of Apple Watch straps.

Shop straps
Apple Watch Series 11 straps: purple fog Sport Band, anchor blue Ocean Band, light blue Alpine Loop
Apple Watch Series 11 straps: purple fog Sport Band, anchor blue Ocean Band, starlight Sport Band, light blue Alpine Loop

Apple Watch and AirPods

Made for each other.

You can do so much with just Apple Watch and AirPods — all without your iPhone. Refer to legal disclaimers. Take calls, stream music and podcasts, and hear incoming notifications. Even respond to messages with Siri.

Apple Watch Series 11, titanium slate case, strap: black sport band, Apple Music app open, paired with AirPods 4

Apple Fitness+

Fitness for all.
Fitness for you.

12 different workout types,
from HIIT to Yoga. Meditation too. And get real-time, personalised metrics onscreen with Apple Watch.Refer to legal disclaimers.

Apple Watch next to iPhone with Apple Fitness+ class on screen

Apple Care+

Handled with AppleCare.

  • Apple-certified service

  • 24/7 priority access to Apple experts

  • Accidental damage coverage
Learn more about AppleCare+ for Apple Watch
Apple Watch next to AppleCare+ logo

Apple Watch Ultra 4Apple Watch Ultra 4Apple Watch Ultra 4

A BATTERY YOU CAN’T OUTRUN.

Apple Watch Ultra 4, titanium case, natural colour, digital clock face, complications: readiness, heart rate, Workouts, temperature, right side exterior, Digital Crown, raised side button, Ocean Band, translucent grey colourApple Watch Ultra 4, titanium case, natural colour, digital clock face, complications: readiness, heart rate, Workouts, temperature, right side exterior, Digital Crown, raised side button, Ocean Band, translucent grey colourApple Watch Ultra 4, titanium case, natural colour, digital clock face, complications: readiness, heart rate, Workouts, temperature, right side exterior, Digital Crown, raised side button, Ocean Band, translucent grey colour

From 
£749.00
  or £20/mo on humm. or €81/mo on humm.
Shop now
  • A person running while wearing Apple Watch Ultra 4A person running while wearing Apple Watch Ultra 4A person running while wearing Apple Watch Ultra 4

    Battery

    Longest battery life of any Apple Watch. With up to 45 hours of Max Extended WorkoutRefer to legal disclaimers. tracking.
  • Back of Apple Watch Ultra 4, titanium case, black colour, multiple round sensors with glowing green LED lightsBack of Apple Watch Ultra 4, titanium case, black colour, multiple round sensors with glowing green LED lightsBack of Apple Watch Ultra 4, titanium case, black colour, multiple round sensors with glowing green LED lights

    Heart Health

    The Health Sensing System delivers the most accurate heart rate sensing in a wearable.Refer to legal disclaimers.
  • Person wearing Apple Watch Ultra 4 on wrist, Daytime Vitals slightly offPerson wearing Apple Watch Ultra 4 on wrist, Daytime Vitals slightly offPerson wearing Apple Watch Ultra 4 on wrist, Daytime Vitals slightly off

    Heart Rate Variability

    More frequent HRV readings help provide insights into stress and recovery.

  • Readiness

    A new personal readiness score tells you whether to rest or put yourself to the test.

    Apple Watch Ultra 4, titanium case, natural colour, readiness score of 8, right side exterior, Digital Crown, raised side button, Ocean Band, translucent grey colourApple Watch Ultra 4, titanium case, natural colour, readiness score of 8, right side exterior, Digital Crown, raised side button, Ocean Band, translucent grey colourApple Watch Ultra 4, titanium case, natural colour, readiness score of 8, right side exterior, Digital Crown, raised side button, Ocean Band, translucent grey colour

  • Running

    Your ultimate running companion with advanced metrics and precision dual‑frequency GPS.

    Apple Watch Ultra 4, titanium case, natural colour, advanced Outdoor Run workout metrics, right side exterior, Digital Crown, raised side button, Trail Loop strap, sand colourApple Watch Ultra 4, titanium case, natural colour, advanced Outdoor Run workout metrics, right side exterior, Digital Crown, raised side button, Trail Loop strap, sand colourApple Watch Ultra 4, titanium case, natural colour, advanced Outdoor Run workout metrics, right side exterior, Digital Crown, raised side button, Trail Loop strap, sand colour
  • Apple Watch Ultra 4, titanium case, black colour, Running workout, next interval, left side exterior, orange Action button, Alpine Loop strapApple Watch Ultra 4, titanium case, black colour, Running workout, next interval, left side exterior, orange Action button, Alpine Loop strapApple Watch Ultra 4, titanium case, black colour, Running workout, next interval, left side exterior, orange Action button, Alpine Loop strap

    Action Button

    One quick press gives you precise control over customisable functions like starting a workout.

  • Wearable AI Assistant

    Make every day more effortless with Siri AI.Refer to legal disclaimers. And seamless with Audio Intelligence,Refer to legal disclaimers. powered by the S11 chip.

    Siri AI is rolling out in English. Some Audio Intelligence features coming in beta late 2026. Siri AI will not be initially available in the EU on watchOS. Usage limits may apply.

    Three Apple Watch Ultra 4 devices, one with black titanium case, Siri AI conversation, translucent black Ocean Band, one with natural titanium case, personalised photo on watch face with Siri AI complication, natural titanium Milanese Loop strap, and one with black titanium case, Siri Recap, burgundy Trail Loop strapThree Apple Watch Ultra 4 devices, one with black titanium case, Siri AI conversation, translucent black Ocean Band, one with natural titanium case, personalised photo on watch face with Siri AI complication, natural titanium Milanese Loop strap, and one with black titanium case, Siri Recap, burgundy Trail Loop strapThree Apple Watch Ultra 4 devices, one with black titanium case, Siri AI conversation, translucent black Ocean Band, one with natural titanium case, personalised photo on watch face with Siri AI complication, natural titanium Milanese Loop strap, and one with black titanium case, Siri Recap, burgundy Trail Loop strap
  • Apple Watch Ultra 4, titanium case, natural colour, Backtrack showing route with compass directions, right side exterior, Digital Crown, raised side buttonApple Watch Ultra 4, titanium case, natural colour, Backtrack showing route with compass directions, right side exterior, Digital Crown, raised side buttonApple Watch Ultra 4, titanium case, natural colour, Backtrack showing route with compass directions, right side exterior, Digital Crown, raised side button

    Adventure

    Hike longer. Climb higher. Dive deeper. With pioneering features for every quest.

  • Safety

    Stay connected and safe with cellular connectivity,Refer to legal disclaimers. built‑in satellite communications,Refer to legal disclaimers. Emergency SOSRefer to legal disclaimers. and more.

    Apple Watch Ultra 4, titanium case, black colour, satellite connection, right side exterior, Digital Crown, raised side button, Alpine Loop strap, burgundy colourApple Watch Ultra 4, titanium case, black colour, satellite connection, right side exterior, Digital Crown, raised side button, Alpine Loop strap, burgundy colourApple Watch Ultra 4, titanium case, black colour, satellite connection, right side exterior, Digital Crown, raised side button, Alpine Loop strap, burgundy colour

Worth the upgrade? 100 per cent.

A few ways Ultra 4 gives you more.

  • Up to

    14 more
    hours

    battery life.
    Up to 50 hours total.Refer to legal disclaimers.

    Up to

    14 more
    hours

    battery life.
    Up to 50 hours total.

    Up to

    14 more
    hours

    battery life.
    Up to 50 hours total.

  • Back of Apple Watch Ultra 4, titanium case, black colour, multiple round sensors with glowing green LED lightsBack of Apple Watch Ultra 4, titanium case, black colour, multiple round sensors with glowing green LED lightsBack of Apple Watch Ultra 4, titanium case, black colour, multiple round sensors with glowing green LED lights

    Most accurate heart rate sensing in a wearableRefer to legal disclaimers.

  • Apple Watch Ultra 4, titanium case, black colour, readiness score of 8, right side exterior, Digital Crown, raised side buttonApple Watch Ultra 4, titanium case, black colour, readiness score of 8, right side exterior, Digital Crown, raised side buttonApple Watch Ultra 4, titanium case, black colour, readiness score of 8, right side exterior, Digital Crown, raised side button

    Readiness and Vitals with improved HRVRefer to legal disclaimers.

  • A multi-coloured wave of lightA multi-coloured wave of lightA multi-coloured wave of light

    Siri AIRefer to legal disclaimers. and Audio IntelligenceRefer to legal disclaimers.

    Siri AI and Audio Intelligence

  • Health app icon, a pink heart in a white boxHealth app icon, a pink heart in a white boxHealth app icon, a pink heart in a white box

    Sleep apnoea and hypertension notificationsRefer to legal disclaimers.

  • Globe showing user location with satellite icon aboveGlobe showing user location with satellite icon aboveGlobe showing user location with satellite icon above

    Stay safe and connected with satellite communicationsRefer to legal disclaimers.

  • Up to

    2.5x battery life

    compared with Series 9Refer to legal disclaimers.

    Up to

    2.5x battery life

    compared with Series 9

    Up to

    2.5x battery life

    compared with Series 9

  • Apple Watch Ultra 4, titanium case, black colour, Race Route feature with a map of a running route, left side exterior, Action button, Alpine Loop strap, burgundy colourApple Watch Ultra 4, titanium case, black colour, Race Route feature with a map of a running route, left side exterior, Action button, Alpine Loop strap, burgundy colourApple Watch Ultra 4, titanium case, black colour, Race Route feature with a map of a running route, left side exterior, Action button, Alpine Loop strap, burgundy colour

    Larger display, Action button, and improved GPSRefer to legal disclaimers.

  • Back of Apple Watch Ultra 4, titanium case, black colour, multiple round sensors with glowing green LED lightsBack of Apple Watch Ultra 4, titanium case, black colour, multiple round sensors with glowing green LED lightsBack of Apple Watch Ultra 4, titanium case, black colour, multiple round sensors with glowing green LED lights

    Most advanced heart rate sensing in an Apple WatchRefer to legal disclaimers.

  • A multi-coloured wave of lightA multi-coloured wave of lightA multi-coloured wave of light

    Audio IntelligenceRefer to legal disclaimers.

    Audio Intelligence

  • Readiness and Vitals with improved HRVRefer to legal disclaimers.

    Readiness score of 8, Go For ItReadiness score of 8, Go For ItReadiness score of 8, Go For It

  • Increased durability and dive to 40mRefer to legal disclaimers.

    Apple Watch Ultra 4, titanium case, black colour, Depth app showing diving metrics, right side exterior, Digital Crown, raised side buttonApple Watch Ultra 4, titanium case, black colour, Depth app showing diving metrics, right side exterior, Digital Crown, raised side buttonApple Watch Ultra 4, titanium case, black colour, Depth app showing diving metrics, right side exterior, Digital Crown, raised side button

Accessories

Style for miles.

New materials, new styles, new colours. Refer to legal disclaimers. Redefine your style with the latest collection of Apple Watch straps.

Shop accessories
Apple Watch Series 11 straps: purple fog Sport Band, anchor blue Ocean strap, light blue Alpine LoopApple Watch Series 11 straps: purple fog Sport Band, anchor blue Ocean strap, light blue Alpine LoopApple Watch Series 11 bands: purple fog Sport Band, anchor blue Ocean strap, light blue Alpine Loop
Apple Watch Series 11 straps: purple fog Sport Band, anchor blue Ocean strap, starlight Sport Band, light blue Alpine LoopApple Watch Series 11 straps: purple fog Sport Band, anchor blue Ocean strap, starlight Sport Band, light blue Alpine LoopApple Watch Series 11 straps: purple fog Sport Band, anchor blue Ocean strap, starlight Sport Band, light blue Alpine Loop

Apple Watch and AirPods

Made for each other.

You can do so much with just Apple Watch and AirPods — all without your iPhone. Refer to legal disclaimers. Take calls, stream music and podcasts, and hear incoming notifications. Even respond to messages with Siri.

Apple Watch Series 12, aluminium case, black colour, black Sport Band, Apple Music app open, paired with AirPods 4Apple Watch Series 12, aluminium case, black colour, black Sport Band, Apple Music app open, paired with AirPods 4Apple Watch Series 12, aluminium case, black colour, black Sport Band, Apple Music app open, paired with AirPods 4

Apple Fitness+Apple Fitness+Apple Fitness+

Fitness for all. Fitness for you. Refer to legal disclaimers.

12 different workout types, from HIIT to Yoga. Meditation too. And get real‑time, personalised metrics onscreen with Apple Watch. Refer to legal disclaimers.

Apple Watch next to iPhone with Apple Fitness+ class on screenApple Watch next to iPhone with Apple Fitness+ class on screenApple Watch next to iPhone with Apple Fitness+ class on screen

Apple Care+Apple Care+Apple Care+

Handled with AppleCare.

  • Apple-certified service

  • 24/7 priority access to Apple experts

  • Accidental damage coverage
Learn more about AppleCare+ for Apple Watch
Apple Watch Series 12, aluminium case, black colour, Responsive Art watch face, Sport Band, black colourApple Watch Series 12, aluminium case, black colour, Responsive Art watch face, Sport Band, black colourApple Watch Series 12, aluminium case, black colour, Responsive Art watch face, Sport Band, black colour

All things Apple Watch.

Nomad Watch Strap - Modern Band
Nomad Watch Strap - Modern Band
From £70.00
Nomad Watch Strap - Active Band Pro
Nomad Watch Strap - Active Band Pro
From £70.00
Nomad Watch Strap - Rocky Point Band
Nomad Watch Strap - Rocky Point Band
From £70.00
Nomad Watch Strap - Sport Band
Nomad Watch Strap - Sport Band
From £49.95
Zagg Screen Protector Apple Watch 44mm Series SE (2nd/1st Gen) | 6 | 5 | 4 InvisibleShield Ultra Clear Plus
Zagg Screen Protector Apple Watch 44mm Series SE (2nd/1st Gen) | 6 | 5 | 4 InvisibleShield Ultra Clear Plus
£19.99
Zagg Screen Protector Apple Watch 40mm Series SE (2nd/1st Gen) | 6 | 5 | 4 InvisibleShield Ultra Clear Plus
Zagg Screen Protector Apple Watch 40mm Series SE (2nd/1st Gen) | 6 | 5 | 4 InvisibleShield Ultra Clear Plus
£19.99
Zagg Screen Protector Apple Watch 46mm Series 10 | InvisibleShield Ultra Eco
Zagg Screen Protector Apple Watch 46mm Series 10 | InvisibleShield Ultra Eco
£19.99
Apple Nike Sport Bands
Apple Nike Sport Bands
From £49.95
Native Union Wireless Charger Snap 3 in 1 | iPhone | AirPods | Apple Watch - Slate
Native Union Wireless Charger Snap 3 in 1 | iPhone | AirPods | Apple Watch - Slate
£149.99
Mophie Essentials | Dual 12W USB-C and USB-A Car Charger
Mophie Essentials | Dual 12W USB-C and USB-A Car Charger
£14.95
Mophie Essentials | USB-C to Lightning Cable
Mophie Essentials | USB-C to Lightning Cable
From £19.99
Mophie Essentials | USB-A to USB-C Cable - 1m
Mophie Essentials | USB-A to USB-C Cable - 1m
From £19.99