Apple Watch Series 10 GPS with Sport Band

Apple

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£399.00

Biggest display. Thinnest design. Ever.

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Apple Watch 10

Thinstant classic.

Apple Watch 10

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Big-time upgrade.

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The screen and digital crown of an Apple Watch Series 10 seen from the side. The watch tilts sideways to show more of the screen.

A bigger display with more screen area.Refer to legal disclaimers
A thinner and lighter design that’s more comfortable.Refer to legal disclaimers
Stunning finishes including Jet Black aluminium and polished titanium.
A mobile plan lets you call, text and stream music, even when you don’t have your iPhone nearby.Refer to legal disclaimers
Get health insights day and night. Now with sleep apnoea notifications.Refer to legal disclaimers
Track all your activity and workouts. Now with depth and water temperature.
Get help in an emergency if you fall or are in a car crash.Refer to legal disclaimers
Faster charging gives you 80% battery in about 30 minutes.Refer to legal disclaimers

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Which Apple Watch is right for you?

Apple Watch SE (2nd generation)

Apple Watch Series 10

Apple Watch Ultra 2

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Images

Straps

Show your true colours.

New materials, new styles, new colours, new carbon-neutral combinations. Refer to legal disclaimers. Redefine your style with the latest collection of Apple Watch straps.

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Apple Watch Series 10 with Denim Sport Band next to Plum Sport Loop, Starlight Sport Band and Dark Green Alpine Loop

Fitness for all.
Personalised just for you.

12 different workout types,
from HIIT to Yoga. Meditation too. And get real-time, personalised metrics onscreen with Apple Watch.Refer to legal disclaimers.

Workout metrics on an Apple Watch Series 10 and an iPhone.

AppleCare+

Expert support, enhanced coverage.

Apple-certified service
24/7 priority access to Apple experts
Accidental damage coverage

Learn more about AppleCare+ for Apple Watch

Legal Disclaimers

Display and Design: Compared with previous generations.
Cellular and Wireless: Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/uk/watch/cellular for participating network providers and eligibility. See support.apple.com/en-gb/HT207578 for additional setup instructions.
Sleep Apnoea Notifications: The Sleep Apnoea Notification Feature is available on Apple Watch Series 9 and later and Apple Watch Ultra 2. It is intended to detect signs of moderate to severe sleep apnoea for people 18 years old or older without a diagnosis of sleep apnoea.
Emergency SOS: Emergency SOS requires a cellular connection or Wi‑Fi calling with an internet connection from your Apple Watch or nearby iPhone.
Fast Charging: Charge times are from 0–80% and 0–100% using the included Apple Watch Magnetic Fast Charger to USB‑C Cable. Testing conducted by Apple in August 2024 using pre-production Apple Watch Series 10 (GPS) and Apple Watch Series 10 (GPS + Cellular), each paired with an iPhone; all devices tested with pre-release software, Apple Watch Magnetic Fast Charger to USB‑C Cable (Model A2515) and Apple 20W USB‑C Power Adapter (Model A2305). Fast‑charge testing conducted with drained Apple Watch units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with region, settings and environmental factors; actual results will vary.
Up to 40% Brighter: When angled away from the user.
ECG: The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.
IRN (Irregular Rhythm Notification): Irregular rhythm notification requires the latest version of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AF).
Blood Oxygen: The Blood Oxygen app is for wellness purposes only and not for medical use.
Vitals: The Vitals app is for wellness purposes only and not for medical use.
Temperature Sensing: The temperature sensing feature is not intended for medical use. Temperature sensing is available only on Apple Watch Series 8 and later, and all Apple Watch Ultra models.
Cycle Tracking: Cycle Tracking app should not be used for birth control or to diagnose a health condition.
International Emergency Calling: Requires Apple Watch Series 7, Apple Watch SE, Apple Watch Ultra or later. For a list of supported countries and regions, see apple.com/uk/watchos/feature‑availability.
Water and Dust Resistance: Apple Watch SE and Apple Watch Series 10 have a water resistance rating of 50 metres under ISO standard 22810:2010 and may be used for shallow‑water activities like swimming in a pool or ocean. Series 10 can also be used for snorkelling to 6 metres. They should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Apple Watch Ultra 2 has a water resistance rating of 100 metres under ISO standard 22810:2010 and may be used for high‑speed water sports and recreational scuba diving (with compatible third-party app from the App Store) to 40 metres. It should not be used for diving below 40 metres. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-gb/HT205000. Apple Watch Series 10 and Apple Watch Ultra 2 are also rated IP6X dust resistant.
Gestures: Requires Apple Watch Ultra 2 or Series 9 or later.
Precision Finding for iPhone: Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip.
Power and Battery: Battery life varies by use and configuration. See apple.com/uk/watch/battery for more information.
Carbon Neutral: Learn more at apple.com/uk/2030.
Apple Fitness+: Apple Fitness+ requires a subscription. Offer available to new subscribers who purchase an eligible device after 7 September 2022. €9.99/£9.99/month after trial. Only one offer per Apple ID and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchase. This offer is not available if you or your Family have previously subscribed to Apple Fitness+. Offer valid for three months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.
Straps: Straps for illustrative purposes only and subject to availability.
Compatibility: Apple Watch requires iPhone XS or later with the latest iOS version. watchOS 11 requires an Apple Watch SE (2nd generation), any model of Apple Watch Ultra, or Apple Watch Series 6 or later paired with iPhone Xs or later with iOS 18 or later.
Feature Availability: Features subject to change. Some features, applications and services may not be available in all regions or all languages. See apple.com/uk/watchos/feature‑availability for complete list.
Family Setup: Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/uk/watch/cellular for participating network providers and eligibility.
Check In: Check In requires watchOS 11 or later for the sender and iOS 17 or later for the recipient. Location sharing is not supported in Republic of Korea and might be unavailable in other regions due to local laws.

Choose Apple Watch models to compare.

Apple Watch Series 11

Apple Watch SE 3

Apple Watch Ultra 3

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Images

GPS

GPS

Not Applicable

GPS

Not Applicable

GPS

Not Applicable

GPS

GPS not applicable

Not Applicable

GPS + Cellular

GPS + Cellular

Not Applicable

Aluminium

Aluminium

Rose Gold, Silver, Space Grey, Jet Black

Aluminium

Midnight, Starlight

Aluminium not applicable

Aluminium

Midnight, Starlight, Silver

Aluminium

Jet Black, Rose Gold, Silver

Aluminium not applicable

Aluminium

Midnight, Starlight, Silver, Pink, (PRODUCT)RED

Aluminium not applicable

Aluminium

Midnight, Starlight, Silver, (PRODUCT)RED

Aluminium

Midnight, Starlight, Green, Blue, (PRODUCT)RED

Aluminium

Space Grey, Silver, Gold, Blue, (PRODUCT)RED

Aluminium

Space Grey, Silver, Gold

Aluminium

Space Grey, Silver, Gold

Aluminium

Space Grey, Silver, Gold

Aluminium

Space Grey, Silver

Aluminium

Space Grey, Silver, Rose Gold, Gold

Aluminium

Space Grey, Silver, Rose Gold, Gold

Titanium

Titanium

Natural, Gold, Slate

Titanium not applicable

Titanium

Natural, Black

Titanium not applicable

Titanium

Slate, Gold, Natural

Titanium

Black, Natural

Titanium not applicable

Titanium

Natural

Titanium not applicable

Stainless Steel

Stainless steel not applicable

Stainless Steel

Graphite, Silver, Gold

Stainless steel not applicable

Stainless Steel

Graphite, Silver, Gold

Stainless Steel

Graphite, Silver, Gold

Stainless Steel

Graphite, Silver, Gold

Stainless steel not applicable

Stainless Steel

Space Black, Silver, Gold

Stainless Steel

Space Black, Silver, Gold

Stainless steel not applicable

Stainless Steel

Black, Silver

Stainless steel not applicable

Buy

Buy not applicable

Case Size

46mm or 42mm case size

44mm or 40mm case size

49mm case size

44mm or 40mm case size

46mm or 42mm case size

49mm case size

45mm or 41mm case size

49mm case size

45mm or 41mm case size

44mm or 40mm case size

42mm or 38mm case size

Display

Always‑On Retina display

Up to 2,000 nits

Wide‑angle OLED

LTPO3

Always‑On Retina display

Up to 1,000 nits

OLED

LTPO

Always‑On Retina display

Up to 3,000 nits

Wide‑angle OLED

LTPO3

Retina display

Up to 1,000 nits

OLED

LTPO

Always‑On Retina display

Up to 2,000 nits

Wide‑angle OLED

LTPO3

Always‑On Retina display

Up to 3,000 nits

OLED

LTPO2

Always‑On Retina display

Up to 2,000 nits

OLED

LTPO

Always‑On Retina display

Up to 2,000 nits

OLED

LTPO2

Always‑On Retina display

Up to 1,000 nits

OLED

LTPO

Always‑On Retina display

Up to 1,000 nits

OLED

LTPO

Always‑On Retina display

Up to 1,000 nits

OLED

LTPO

Retina display

Up to 1,000 nits

OLED

LTPO

Always‑On Retina display

Up to 1,000 nits

OLED

LTPO

Retina display

Up to 1,000 nits

OLED

LTPO

Retina display

Up to 1,000 nits

OLED

LTPO not applicable

Retina display

Up to 1,000 nits

OLED

LTPO not applicable

Retina display

Up to 450 nits

OLED

LTPO not applicable

Heart Health

Hypertension notificationsRefer to legal disclaimers.

ECG appRefer to legal disclaimers.