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100% pure joy.
0% interest.

Get the latest iPhone, Mac, and Apple Watch interest-free over 24 months with Easy Upgrade.

Get the latest iPhone, Mac, and Apple Watch interest-free over 24 months with humm.

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Terms and Conditions apply.

*In-store only. Terms and Conditions apply.

Smarter. Brighter.
Mightier.

From £399 or from £15/mo on Easy Upgrade.

From €449.

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Apple Watch Series 9

Next-level
adventure.

From £799 or from £29/mo on Easy Upgrade.

From €899.

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Why Apple Watch?

With Apple Watch you can run circles around your fitness and activity goals. Take calls and reply to messages without missing a beat. Set a bedtime routine and track your sleep. Look after your heart health. Connect to emergency services if you need to.* And listen to your favourite music, podcasts and audiobooks.

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Why Select?

Discover our 3 year guarantee, world class training, always ready technical support and all the other incredible benefits we have to offer!

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Choose Apple Watch models to compare.

 
Apple Watch SE (2nd generation)
Apple Watch Series 9
Apple Watch Ultra 2
Choose models to compare.
Images
Finish

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Titanium

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Titanium

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Aluminium
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Aluminium
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Buy

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Quick Look
Carbon-neutral combinations
Display
Chip
Blood oxygen
Temperature sensing
Emergency SOS
Water resistance
Available Cellular Connectivity
Battery


Apple Watch Essentials

Bands and straps

Find your new style.

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AirPods

Experience wireless freedom with sound that moves you.

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Service and support from the people who know your Apple Watch best.

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Accessories

Protect with power. Power up with protection.
Find the perfect balance for you and your Apple Watch.

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Latest Releases



All the Apple know-how you need from certified experts.

Choose your course

Good help is always easy to find.

Select is your local Apple expert. Our Apple-trained technicians use genuine Apple parts, so you can trust us with all your Apple devices.

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Mac Means Business with Select.

Select 360 supports your business with the latest Mac, perfect accessories and an all-encompassing management solution.

In with the old. Out with the new.

Trade-in your old Watch and receive credit towards a new one. Great for you, and the planet.

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Comprehensive in-store and online technical support for your Apple devices.

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Get more from your iPad

Millions of songs. Zero ads.

Get 3 months free Apple music when you buy with Select
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Apple Music multiproduct examples

Original stories, from the world's most creative minds.

Get 3 months free Apple TV+ when you buy with Select
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Apple TV multiproduct examples

Game on with Apple Arcade, wherever you go.

Get 3 months free Apple Arcade when you buy with Select
Apple Arcade multi product examples

Workouts for all, powered by Apple.

Get 3 months free Apple Fitness+ when you buy with Select
Learn more
Apple Fitness+ multi product examples
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