Apple Watch Root Category Page

From £399.

From €449.

Apple Watch 10 hero image Apple Watch 10 hero image Apple Watch 10 hero image

From £799

From €899 from 81/mo on humm.

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Get more from Apple

Buy an Apple device and get a world of entertainment free for 3 months*

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* Eligible subscribers with eligible device purchase only. One per Apple ID and Family Sharing group. Terms apply.

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Why Apple Watch?

With Apple Watch you can run circles around your fitness and activity goals. Take calls and reply to messages without missing a beat. Set a bedtime routine and track your sleep. Look after your heart health. Connect to emergency services if you need to.* And listen to your favourite music, podcasts and audiobooks.

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Why Select?

Discover our 3 year guarantee, world class training, always ready technical support and all the other incredible benefits we have to offer!

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Choose Apple Watch models to compare.

 
Apple Watch SE (2nd generation)
Apple Watch Series 10
Apple Watch Ultra 2
Choose models to compare.
Images
Finish

Not Applicable

Titanium

Slate, Gold, Natural

Titanium

Black, Natural

Not Applicable

Not Applicable

Titanium

Natural

Not Applicable

Not Applicable

Not Applicable

Not Applicable

Not Applicable

Not Applicable

Not Applicable

Not Applicable

Aluminium
Aluminium

Midnight, Starlight, Silver

Aluminium

Jet Black, Rose Gold, Silver

Not Applicable

Aluminium

Midnight, Starlight, Silver, Pink, (PRODUCT)RED

Aluminium

Midnight, Starlight, Silver, (PRODUCT)RED

Not Applicable

Aluminium

Space Grey, Silver, Gold

Aluminium

Midnight, Starlight, Green, Blue, (PRODUCT)RED

Aluminium

Space Grey, Silver, Gold, Blue, (PRODUCT)RED

Aluminium

Space Grey, Silver, Gold

Aluminium

Space Grey, Silver, Gold

Aluminium

Space Grey, Silver

Aluminium

Space Grey, Silver, Rose Gold, Gold

Aluminium

Space Grey, Silver, Rose Gold, Gold

Stainless Steel

Not Applicable

Not Applicable

Not Applicable

Stainless Steel

Graphite, Silver, Gold

Stainless Steel

Graphite, Silver, Gold

Not Applicable

Not Applicable

Stainless Steel

Graphite, Silver, Gold

Stainless Steel

Graphite, Silver, Gold

Stainless Steel

Space Black, Silver, Gold

Stainless Steel

Space Black, Silver, Gold

Not Applicable

Stainless Steel

Black, Silver

Not Applicable

Buy

Not Applicable

Not Applicable

Quick Look
Display
Heart Health
Sleep
Vitals
Women’s Health
Emergency
Water resistance
Connectivity
SiP
Battery


Apple Watch Essentials

Bands and straps

Find your new style.

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AirPods

Experience wireless freedom with sound that moves you.

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Service and support from the people who know your Apple Watch best.

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Accessories

Protect with power. Power up with protection.
Find the perfect balance for you and your Apple Watch.

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Latest Releases



All the Apple know-how you need from certified experts.

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Good help is always easy to find.

Select is your local Apple expert. Our Apple-trained technicians use genuine Apple parts, so you can trust us with all your Apple devices.

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Mac Means Business with Select.

Select 360 supports your business with the latest Mac, perfect accessories and an all-encompassing management solution.

In with the old. Out with the new.

Trade-in your old Watch and receive credit towards a new one. Great for you, and the planet.

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Comprehensive in-store and online technical support for your Apple devices.

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